Arçelik A.Ş. had introduced the dealership system to Turkey for the first time and owns more than a total of 4,500 authorized dealers today to constitute the strongest distribution and after-sales service network in the country and aims to further strengthen its regional leadership with the nine new dealers it recently opened in Ankara on the same day.

In addition to Arçelik A.Ş. Assistant General Manager of Turkey Marketing and Sales, Şirzat Subaşı, and Beko Sales Director, Ercüment Gülşen, many guests participated in the inauguration ceremonies of Beko dealers that was held on the 21st of October, 2008.

Touching on the significance of dealerships in the household appliances sector during the opening of the Beko dealers, Arçelik A.Ş. Assistant General Manager of Turkey Marketing and Sales, Şirzat Subaşı said the following; “The importance paid to the dealership organizations and the investments made in this system by the companies, had a great effect on the current status of the household appliances sector in our country. Thanks to the increase in the number of dealers within time, as well as their spreading throughout the country, the sector is gradually growing every day. As Arçelik Company, we are now exporting the dealership system, which we have been implementing in Turkey since our establishment, to overseas markets as well”. Subaşı, further stated that; “Beko, the international brand of the Arçelik Company, offers superior quality products to its consumers through its 3,200 authorized dealers. In spite of the adverse economic circumstances that we have been through recently, the Beko dealership system and the Beko brand will grow even stronger in accordance with the expanding demands of consumers and their trust for the Beko brand".

The floor space of the nine Beko dealers opened, in various districts of Ankara, vary between 250 square meters up to 400 square meters, and more than 450 Beko branded models in these stores are being offered to consumers. In accordance with its strategy of growing with its own brands, the Arçelik Company carries on strengthening its position both in the country and also internationally with its innovative products it developed through its R&D power, effective sales, and after-sales activities.